Hi, Welcome to Carla's Profile Webpage
Welcome to Carla D. Fulmore, MBA professional journey, where strategic marketing, diversity, equity, & inclusion (DEI), and team building converge to create transformative organizational change. Carla is based in Nashville, TN, with a rich history of steering Fortune 500 companies toward inclusive excellence and market leadership. Her career is a testament to the power of visionary leadership in nurturing brand growth, advocating for equity, and championing the recruitment of diverse talents across global landscapes.Carla's work embodies strategic innovation, impactful DEI initiatives, and the fostering of environments where underrepresented talent thrives. Join her in exploring how strategic foresight, commitment to inclusivity, and marketing acumen can reshape the corporate world.
Carla D. Fulmore, MBA
MARKETING | DIVERSITY EQUITY & INCLUSION
Email:
Location:
Nashville, Tennessee
EXPERIENCE
2022-Present
AMAZON.COM, INC.
DE&I Program Manager II
As the Diversity, Equity, and Inclusion Program Manager II for Global Engineering Services, Carla has significantly advanced DEI within the organization. She has crafted and executed a DEI-focused branding strategy, aligning with company values and enhancing diversity across the global engineering landscape. Carla has successfully organized cultural events and diversity initiatives, educating and celebrating the workforce's diverse backgrounds.
​
Serving as the primary DEI liaison across five global regions, she has built a network of DEI advocates, delivering impactful presentations and workshops that address unconscious bias, cultural competency, and inclusive leadership. Carla has also developed an internal DEI wiki page, providing valuable resources to the engineering community.
​
Key achievements include innovating the Global DEI Spotlight for shared learnings, leading inclusion leadership trainings in North America to nurture underrepresented talent, and representing the company at external diversity events, and conferences, effectively broadening the organization's commitment to diversity and inclusion.
2007-2022
Marketing Program Manager and
Women of Color Associate ERG President
OFFICE DEPOT, INC.
As the Program Manager for Marketing at the ODP Corporation, Carla has strategically enhanced the brand's presence in the K-12 and Enterprise markets. She successfully integrated branding and messaging, ensuring consistency across all platforms, and expanded product sales by targeting decision-makers. The launch of new products and services were executed through event-driven marketing and sales team support, increasing revenue. Partnerships with marketing associates and educational bodies were developed, solidifying market credibility. The marketing plan for K-12 & Enterprise was meticulously implemented, alongside managing sponsorships and local campaigns. Market research and the role of education liaison further bolstered cross-channel promotions and strategic marketing initiatives.
​
Key achievements include reducing K-12 marketing partner spend by 33%, transitioning partner conferences to digital formats, and developing sales presentations to support new business avenues.
In the role of President for the Office Depot Women of Color Associate Resource Group, Carla led initiatives promoting inclusivity, fostering professional growth, and advancing Women of Color within the organization. She enhanced group structure, mission, and collaboration with other associate resource groups. Key outcomes included doubling associate engagement, launching a virtual engagement platform, promoting diverse membership, and delivering successful engagement programs that have shaped corporate diversity and inclusion strategies.
EDUCATION
Master's Degree in Business Administration
FLORIDA INTERNATIONAL UNIVERSITY
Carla earned her Master's in Business Administration with honors, gaining profound insights into consumer behavior, market research, and marketing strategies.
Bachelors Degree in Business Administration
UNIVERSITY OF PHOENIX
Her Bachelor's degree in Business Administration equipped Carla with a robust understanding of core business principles such as accounting, finance, and management. Graduating with honors, she was inducted into the National Society of Leadership and Success.
SKILLS
Marketing Strategy
Brand Strategy Development
Corporate Workshop Facilitation
DEI Program Management
Marketing Research & Analysis
Vender Relationships
EXPERTISE
MARKETING STRATEGY
Carla specializes in developing and executing effective marketing strategies that drive business growth and increase market share. She has experience in various industries, including technology, education, and consumer goods.
DIVERSITY, EQUITY, AND INCLUSION
She is passionate about fostering diverse talent growth and creating inclusive work environments. Carla has successfully led DEI initiatives for various elite corporate brands resulting in increased diversity and improved employee engagement.
TEAM DEVELOPMENT
Carla specializes in team development and creates bespoke strategies that enhance employee engagement and encourage professional growth.